Community Health Net’s brand is the collective perception of our patients, services, and overall experiences that we provide. This document provides guidelines that will govern the organization’s brand end-to-end.

When we all manage our brand effectively, we:

• Demonstrate our value.
• Increase our relevance with the public.
• Differentiate ourselves from our competition.
• Build stronger relationships with our audiences.
• Remind people why we are worthy of their patronage.
• Strengthen the benefits to our partners and member stations who co-brand.

This guide is for anyone who wants to use Community Health Net’s brand assets in their marketing or advertising, which are approved for use. We invite all of our team members, partners, and community members to use this document when promoting Community Health Net.

IMPORTANT: Please read our Brand Style Guide before use of our logos!